Participants will learn how to instantly more than double their close rate and trigger more decisions in their favor by knowing how to push the "buy button" in the brain. Most importantly, they will learn their own communication style, and also, how to identify the different buyer styles in order to personalize their messaging and communication to each of the different buyers. The goal is to create an immediate, deep & meaningful connection where you gain the other person's trust & he or she gains ours. It is about finding a common language & establishing an emotional bond. Xerox, the company who founded skills-based sales training in the 60's recently found 87% of traditional sales training is completely forgotten within 30 days. This training is unlike any other programs in content, methodology and results since the content is retained long-term. 

Before the event, participants complete an educational, empowering assessment. During the keynote, something remarkable happens...their results come alive! People lean in. They engage. They devour the content. Why? They are not just hearing ideas, they are discovering more about the most interesting person in the world - themselves! When people see their communication style, strengths & blind spots the message moves from intellectual to personal. And, when it becomes personal, it becomes permanent. After selling more than anyone in the history of two prominent sales training companies (including Xerox) and training over 500,000 salespeople over the last 30 years, this program has an unmatched track record of delivering results and generating ROI unlike anything else.